Sunday, February 7, 2016

A novel platform for fashion industry


Social media has turn on doors to new and emerging designers with small budgets to push their creativity and contribute to the fashion planet by actively staying plugged-in. Designers and brands now market themselves directly to clients through the social media and progressively build brand loyalty because of the user-friendly and accessible nature of social media, write Mehak Mittal and Mahesh Shaw




New Media is a catch term of the 21st Century. Very broadly, new media is something related to the internet and the interaction among technology, images, and sound. It is about making things digital, and has property of being manipulated, networkable, dense,compressible and interactive. The various forms of new media are internet, , computer multimedia,computer games, websites,  CD-ROMS and DVDs. The population of internet users is increasing at a very quick rate. According to a nationally representative survey by the Pew Research Centre's Internet and American Life Project, some 70 per cent of American grown-up aged 18 and older have speed-broadband connection at home as of May 2013. India has the 3rd wide internet user population after China and the US as per the report NASDOC: SCOR, 2013.

The internet is one of the alternative of new media which we use extensively. We say humans are social animals. We now say people are digital animals. We tweet, re-tweet, share, post, upload, comment, like, follow and update 24/7. For us, being social means going virtual in the world of Twitter, Instagram, Pinterest, Facebook, YouTube, Tumblr and LinkedIn which are the most popular commonly used social media networks. Not only is our social life getting digitalised, our entire lifestyle is further getting progressively influenced by the internet. People chat, have online discussions and forums on micro-blogging sites,magazines, read books  and newspapers on the web, shop online, email, and surf various search engines for everything and anything they want to know either on their phones or tablets. Social media is the most popular form of new media used for virtual contact, which allows us to stay connected to all of friends, colleagues, and folks with the click of a button.

Social media and fashion

The fashion industry uses social media as a promising platform to connect with receiver directly. Social media is used by brands of all categories. It has also played a important mission in helping the fashion industry reach out to a much wider customer base with lesser costs and more presence in the digital world. All design brands and stilist have a Facebook page, and a Twitter and an Instagram accounts. trademarks have also started previewing their collections exclusively on Pinterest.








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