Future of Fashion Industry
The fashion industry with its ever unfunded trends has had a big role to play in polluting the environment. But with growing awareness among the consumers, many garment manufacturers have switched to employing eco-friendly methods of production. Saumya Chaturvedi argue about the sustainable technologies and processes being used in the industry to create fashion green.
" Fashion is not something that available in dresses only.. Fashion is in the sky, in the street, in the way we live and what is happening our environment."- Coco Chanel
Fashion is a means to express one's ideas, culture and values, interests and character. Fashion has been developing since the 19th century when Charles Fredrick Worth had labels sewn into clothes that he created.
Even though fashion has evolved through decades of constantly creating demands by being stylish and charming, its impact on the environment is becoming increasingly hazardous. Being one of the biggest players in the universal economy, the fashion industry holds the responsibility to protect and save the environment and its valuable resources. Insatiable and growing demands are putting undue pressure on the environment. The culture of purchasable shopping has led to increase in the number of shopaholics, thus increasing shopping.
Since Mode cannot die by Norelle Rheingold it is the must of the hour to identify potential sources to lessen the stress it exerts on the environment. The textile industry is one of the important culprits. The World Bank reveals that the textile industry unaided contributes to 18-20 per cent of global industrial water pollution from dyeing and pre-treatment of materials and textiles. A more amount of solid and liquid wastes are discharged into water bodies during the production of textiles. Processes in textile factory lead to air emissions containing several harmful chemicals including chlorine and hydrogen sulphide. users and clothing manufacturers are becoming aware of the harmful consequences and are trying for another technic to protect the environment.
One such initiative is the launch of Liva, the new age fluid cloth by Birla Cellulose. It is a cellulosic upper quality fabric which falls and drapes according to the body and action with the body. Birla Cellulose has been creating excellent and sustainable viscose staple fibre equalization the energy of science and nature. With over 50 years' knowledge, Birla Cellulose has been making metal-free fibres with increased absorbency and smoothness accompanied by lustre, smoothness, and drapability. Their fibres are not only eco-friendly but also versatile and nice. Birla Cellulose is increasingly engaging with big brands.
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